CULTIVATE
YOUR
MESSAGE

OUR STORY

Conversations about your brand are an ever-growing circle — and integrated communications close the loop, building awareness and powerful relationships that elevate your messages to new heights. From New York to Miami, San Francisco to Europe, our team of media-savvy wine and spirits professionals cultivate your message and deliver it to the right audiences.

CLIENTS IN THE NEWS

SERVICES

Your brand is more than a story – it’s your signature. And whether your message is local or global, entrepreneurial or centuries-old, our team is perfectly positioned to deliver it.

Driven by a passion for the world of fine wine and spirits — and deeply engaged with the complex culture and conversations around these aspirational worlds. We are the industry’s leading team of media advocates.

We leverage our wine and spirits expertise and create deep relationships with the press. We understand every level of the trade, and we apply data-driven digital acumen to execute seamless, integrated campaigns that make an impact in an increasingly global, digital marketplace.

CASE STUDY: BBWO

Barolo & Barbaresco World Opening 2020 (BBWO 2020): Going Big for the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani

BBWO 2020 is one of the largest wine industry events in the United States focused solely on Barolo and Barbaresco, counting over 800 attendees among trade and media, and over 400 consumer attendees. To support this large-scale activation, our team partnered with Wine.com to create an integrated, full-circle wine tasting experience providing consumers with the opportunity to purchase wines on-site or immediately following the tasting, cultivating an elegant and premium atmosphere, and directly supporting wines sales for participating producers.

CASE STUDY: LARKMEAD

Announcing the Larkmead Vineyards Research Block

In August 2019, our team worked with Larkmead Vineyards and winemaker Dan Petroski to announce the groundbreaking Larkmead Research Block: three acres of the 110-acre, 125-year-old estate dedicated to planting experimental varieties to determine the future of viticulture in the Napa Valley. Our team initiated the media campaign with an exclusive published in the San Francisco Chronicle by wine columnist Esther Mobley, winning additional coverage in USA Today, NPR, the LA Times, VinePair, Barron’s, and more for a total of ninety-eight articles in a six month period.

CASE STUDY: DISARONNO

A Fresh Take on an Iconic Brand: Introducing Disaronno Velvet

Disaronno International launched Disaronno Velvet in March 2020, its first new product in nearly 500 years. This innovative expression is an evolution of the original Amaretto liqueur with the added richness of velvety cream, while keeping the emblematic bottle design and inimitable cap. Our team developed a strategic integrated campaign to generate excitement and consumer awareness focused on introducing the new cream liqueur as a leader in its category while maintaining buzz for Disaronno Originale.

CASE STUDY: SAPPORO

Elevating International Sushi Day with Sapporo Beer and a DIY Sushi Kit for Food Influencers

Where Irish Whiskey has St. Patrick’s Day and Tequila has Cinco de Mayo, Sapporo Beer has taken over International Sushi Day. In partnership with MUNCHIES, Global Grub, and renowned Chef Kazuo Yoshida, custom kits packed with sushi-making essentials were distributed to top food media and influencers to showcase Sapporo as the ultimate beverage to pair for this holiday, resulting in widespread engagement and amplification among the Instagram food and beverage community.

CASE STUDY: KENTUCKY PEERLESS DISTILLING CO.

Kentucky Peerless Bourbon: A Legacy Reborn Through a Thematic Full Spectrum Product Launch

Kentucky Peerless Distilling Co. released its first bourbon in 102 years in June 2019—and it sold out on the first day. To celebrate and amplify this momentous occasion, our team developed a thematic product launch that harkened back to the days of speakeasies and apothecaries, inviting top spirits writers and influencers to experience the new bourbon in an atmosphere befitting the brand’s distinguished legacy with live prohibition-era music, blackjack, and a wide range of interactive engagements.

CASE STUDY: ORNELLAIA

Elevating Ornellaia’s Vendemmia d’Artista Partnership with the Solomon R. Guggenheim Foundation

In 2018, a partnership was formed between the world-renowned Tuscan winery Ornellaia and the Solomon R. Guggenheim Foundation, wherein Ornellaia would collaborate with Sotheby’s to auction off large format bottles of their wines labeled with artwork by well-known contemporary artists and donate the proceeds to fund a program for the visually impaired called Mind’s Eye. Our team worked with Ornellaia to conceptualize multi-layered integrated communications programs targeting luxury and wine media with strategic press outreach, one-of-a-kind sensorial experiences, and gala auctions highlighting the artists and artwork involved, as well as the fundraising mission of the partnership.