According to Statistic Brain, there are: 500 million tweets per day, 4 million hours of content loaded to YouTube every day, and 4.3 billion Facebook messages posted daily.
That’s a lot of content your company has to compete against. And with attention spans getting shorter, the best solution comes down to great storytelling.
At Colangelo & Partners, we are master storytellers. We listen deeply to our clients and, by asking the right questions, we’re able to elicit interesting answers that tell unique stories. When we first sign on with a client, we immerse ourselves in their world to better understand the target audience, how the product was developed, and in the food, wine, and spirits world, how it tastes.
One of our main client goals is to increase consumer and trade engagement and create brand advocates. We believe that a strategic storytelling approach that emphasizes top-of-mind awareness with consumers makes all the difference.
A few key strategies include:
Build The Master Narrative: Stories create buzz. Stories create engagement. Today, there are more stories than ever before. Masterful storytelling can mean the difference between the extraordinary and “just another brand.” It’s important to map out the voice of your brand and be consistent when sharing across multiple platforms.
Be Authentic: The best stories are ones that are aspirational and authentic. Consumers want to interact with brands that are easy to connect with and trust. Admit your failures. Talk about your challenges. Get personal.
Make Your Audiences Concentric: We believe businesses grow the most when the target base is engaged. We also believe this should happen in conjunction with overlapping markets. For example, a rum client may do well with spirits enthusiasts but chocolate lovers or adventure seekers resonate with the product too. Superior voice-driven writing is a critical skill to possess when attempting to reach multiple market bases.
Whatever your story is, make sure you tell it well.
