When marketing initiatives went fully digital in March due to COVID 19, the desire for influencer marketing and online content sky-rocketed. With in-person contact at a standstill, digital marketing initiatives become more imperative than ever for connecting with current and new consumers. Influencer marketing is at the forefront of strategies that can help brands engage in a digital landscape. As an agency, we understand the importance of influencer marketing and are working on behalf of our clients to secure collaborations that will both spread brand awareness and stimulate and drive sales.
An already dynamic medium and platform, we put together the most up to date information on influencer marketing and how brands and their agencies can engage in this space.