By Collin Smith, Spirits Media Relations Strategist at Colangelo & Partners
As the 2024 holiday season approaches, cocktail enthusiasts and hosts alike are exploring festive drink trends that elevate seasonal celebrations. This year, the trends blend sustainability with luxury, creating an atmosphere where classic flavors get modern twists and unexpected ingredients bring new flair. Whether you’re hosting an intimate gathering or a festive party, here’s a look at some exciting cocktail trends to shake up your end of year holiday celebrations.
Seasonal and Local Ingredients (Score: The Mixer)
One of the biggest trends this season is the focus on using seasonal and local ingredients, inspired by the broader movement toward sustainability. Instead of imported citrus fruits, mixologists are leaning into what’s in season locally, like cranberries, pomegranates, and even herbs like rosemary and sage, which thrive during the colder months in many regions. Seasonal ingredients don’t just taste fresher; they also add a rustic, handcrafted feel to each drink. Consider incorporating homemade cranberry simple syrups, freshly grated cinnamon, or even infusions of locally sourced honey and herbs for a cocktail that’s uniquely winter-inspired.
Try It: Cranberry Sage Spritzer
This drink combines cranberry juice, sage-infused gin, a splash of sparkling water, and a rosemary garnish for a cocktail that’s aromatic, seasonal, and delicious.
No- and Low-ABV Cocktails (Source: The Observer)
Holiday cocktails don’t have to be high in alcohol to be festive. In fact, a strong trend for 2024 is the rise of no- and low-ABV options. These drinks cater to the growing interest in wellness and moderation without sacrificing flavor or presentation. From botanical-infused sodas to lower-proof spirits like sherries and aperitifs, these cocktails allow guests to enjoy a balanced drink without going overboard.
Try It: Sherry Spritz
A sherry spritz combines Fino Sherry and soda water, garnished with an orange slice and fresh cranberries. With a low ABV but high on flavor, it’s perfect for sipping throughout the evening.
Luxe Garnishes and Glassware (Source: The Manual)
This holiday season, the little details count as much as the drink itself. Luxe garnishes—like edible gold flakes, sugared cranberries, and even tiny sprigs of pine—are trending for elevating holiday cocktails. Similarly, vintage glassware with intricate detailing and crystal cut designs have made a comeback, adding an element of elegance to any gathering. From elegant champagne coupes to ornate highball glasses, glassware becomes a statement piece. Invest in beautiful glasses and creative garnishes to turn each cocktail into an artful experience.
Try It: Gilded Cranberry Martini
Serve a classic vodka cranberry with a twist: add edible gold flakes, a sprig of rosemary, and serve in a vintage coupe glass. It’s as visually stunning as it is delicious!
Bold, Bitter Flavors (Source: PUNCH)
Bitters and amari are having a moment this holiday season, providing a refreshing contrast to the typically sweet flavors associated with holiday cocktails. Bitter flavors add depth and complexity to cocktails, creating memorable drinks that feel a bit more refined. Look for cocktails that feature amaro, a bitter Italian herbal liqueur, as well as bitters made from unique botanicals like gentian root and wormwood. For guests who may not enjoy overly bitter flavors, these ingredients can be balanced with natural sweeteners or used as accents to bring a layered flavor profile.
Try It: Amaro Manhattan
Mix a splash of amaro with bourbon and a few dashes of bitters for a Manhattan that’s both bold and holiday-ready. Garnish with a maraschino cherry and an orange twist for added flair.
Hot and Cozy Cocktails (Source: Liquor.com)
Winter brings the cold, which makes hot cocktails perfect for warming up. The hot cocktail trend includes both traditional warm beverages like mulled wine and modern twists like spiked chai lattes and hot buttered rum with a new spin. Imagine drinks infused with warm spices, vanilla, or even hot chocolate made boozy for the adult crowd. These warm cocktails provide an extra level of comfort and coziness, making them perfect for holiday gatherings.
Try It: Spiked Hot Chocolate
Mix dark rum or spiced whiskey with hot chocolate, and top with a dollop of whipped cream and a sprinkle of nutmeg. Perfect for cozying up by the fire or as a nightcap for chilly evenings.
Clarified Cocktails (Source: Diageo Bar Academy)
The trend of clarified cocktails involves removing any solids from the liquid to produce a crystal-clear drink with a silky-smooth texture. Clarified milk punch, for instance, dates back to the 1700s and is experiencing a resurgence. The clarifying process takes patience and preparation, but it’s well worth it. Clarified drinks are impressive in appearance, and they offer a unique way to balance strong flavors while keeping the drink smooth. Expect clarified eggnogs and punches to make a splash this season.
Try It: Clarified Holiday Punch
Combine bourbon, spiced rum, pineapple juice, and citrus zest with milk, which is then filtered out to leave a smooth, clear drink. This unexpected punch is both flavorful and visually striking.
