Last month Juliana Colangelo and Shanika Hillocks presented a marketing session at MarCom 2018 in Sonoma called “Sips and Strategy: Implementing Influencer Marketing for Your Winery.” During the session they spoke about various social platforms, influencer relations and how important a role the practices play in an integrated communications program.
Source: https://www.wineindustryadvisor.com/2018/05/04/wine-institutes-marcom-trends-digital-marketing
