2020 could appropriately be called “the year of virtual tastings,” as many beverage brands added virtual tasting components to their marketing strategies as a reaction to the disruption in the traditional channels of communication. But, with disruption come opportunities for growth and innovation. By incorporating virtual tastings into your long-term marketing and communications strategies, you are opening the ability to expand your reach, increase brand awareness, and ultimately drive sales by honing in on consumers more likely to purchase through guided trials.
Nothing will fully replace the hospitality factor of in-person tastings and events, but the hybrid model, which combines physical components with the virtual, offers brands new opportunities. A hybrid tasting includes the face-to-face interaction of a live physical event with the convenience, cost savings, and expanded reach of a virtual event..
This whitepaper explores the growing role of virtual tastings in beverage communications plans and identifies best practices and technology essentials for maximizing your success and achieving organizational goals.
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