The power of influencers is on the rise and marketers have to adapt to “the changing world.” As we take strides to go back to normalcy, wine and spirits brands are shifting to hybrid campaigns, where creators can create content from their own home or visit a winery in person for the weekend. Brands need to be able to nimble, offer multiple points of connection with consumers and retain brand loyalty in a competitive landscape.
This whitepaper explores the changing world from going from virtual to in-person opportunities in the influencer space, specifically in the wine and spirits industries and will identify best practices and technology essentials for maximizing your success and achieving organizational goals.
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