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C&P White Paper: Virtual Tastings:Overview, Outlook & Best Practices [September, 2020]

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2020 could appropriately be called “the year of virtual tastings,” as many beverage brands added virtual tasting components to their marketing strategies as a reaction to the disruption in the traditional channels of communication. But, with disruption come opportunities for growth and innovation. By incorporating virtual tastings into your long-term marketing and communications strategies, you are opening the ability to expand your reach, increase brand awareness, and ultimately drive sales by honing in on consumers more likely to purchase through guided trials. More »

C&P White Papers Volume 1

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When marketing initiatives went fully digital in March due to COVID 19, the desire for influencer marketing and online content sky-rocketed. With in-person contact at a standstill, digital marketing initiatives become more imperative than ever for connecting with current and new consumers.  Influencer marketing is at the forefront of strategies that can help brands engage in a digital landscape.  As an agency, we understand the importance of influencer marketing and are working on behalf of our clients to secure collaborations that will both spread brand awareness and stimulate and drive sales. More »