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C&P White Paper: Virtual Tastings:Overview, Outlook & Best Practices [September, 2020]

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2020 could appropriately be called “the year of virtual tastings,” as many beverage brands added virtual tasting components to their marketing strategies as a reaction to the disruption in the traditional channels of communication. But, with disruption come opportunities for growth and innovation. By incorporating virtual tastings into your long-term marketing and communications strategies, you are opening the ability to expand your reach, increase brand awareness, and ultimately drive sales by honing in on consumers more likely to purchase through guided trials. More »