Barolo & Barbaresco World Opening 2020 (BBWO 2020): Going Big for the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani

BBWO 2020 is one of the largest wine industry events in the United States focused solely on Barolo and Barbaresco, counting over 800 attendees among trade and media, and over 400 consumer attendees. To support this large-scale activation, our team partnered with Wine.com to create an integrated, full-circle wine tasting experience providing consumers with the opportunity to purchase wines on-site or immediately following the tasting, cultivating an elegant and premium atmosphere, and directly supporting wines sales for participating producers.