Building and Positioning Colavita as America’s Favorite Olive Oil

Colavita—the leading family-owned producer of premium Extra Virgin Olive Oil in the United States—sought to increase recognition among a new generation of consumers while also protecting the brand’s reputation. Our team developed an integrated communications program focused on communicating Colavita’s commitment to quality, authenticity, and innovation to key external stakeholders, raising awareness of Colavita’s new production facility in California, and creating powerful partnerships with top culinary institutions to generate brand loyalty with consumers and numerous trade organizations.