Kentucky Peerless Bourbon: A Legacy Reborn Through a Thematic Full Spectrum Product Launch

Kentucky Peerless Distilling Co. released its first bourbon in 102 years in June 2019—and it sold out on the first day. To celebrate and amplify this momentous occasion, our team developed a thematic product launch that harkened back to the days of speakeasies and apothecaries, inviting top spirits writers and influencers to experience the new bourbon in an atmosphere befitting the brand’s distinguished legacy with live prohibition-era music, blackjack, and a wide range of interactive engagements.