Announcing the Larkmead Vineyards Research Block

In August 2019, our team worked with Larkmead Vineyards and winemaker Dan Petroski to announce the groundbreaking Larkmead Research Block: three acres of the 110-acre, 125-year-old estate dedicated to planting experimental varieties to determine the future of viticulture in the Napa Valley. Our team initiated the media campaign with an exclusive published in the San Francisco Chronicle by wine columnist Esther Mobley, winning additional coverage in USA Today, NPR, the LA Times, VinePair, Barron’s, and more for a total of ninety-eight articles in a six month period.