Elevating Ornellaia’s Vendemmia d’Artista Partnership with the Solomon R. Guggenheim Foundation

In 2018, a partnership was formed between the world-renowned Tuscan winery Ornellaia and the Solomon R. Guggenheim Foundation, wherein Ornellaia would collaborate with Sotheby’s to auction off large format bottles of their wines labeled with artwork by well-known contemporary artists and donate the proceeds to fund a program for the visually impaired called Mind’s Eye. Our team worked with Ornellaia to conceptualize multi-layered integrated communications programs targeting luxury and wine media with strategic press outreach, one-of-a-kind sensorial experiences, and gala auctions highlighting the artists and artwork involved, as well as the fundraising mission of the partnership.