Elevating International Sushi Day with Sapporo Beer and a DIY Sushi Kit for Food Influencers

Where Irish Whiskey has St. Patrick’s Day and Tequila has Cinco de Mayo, Sapporo Beer has taken over International Sushi Day. In partnership with MUNCHIES, Global Grub, and renowned Chef Kazuo Yoshida, custom kits packed with sushi-making essentials were distributed to top food media and influencers to showcase Sapporo as the ultimate beverage to pair for this holiday, resulting in widespread engagement and amplification among the Instagram food and beverage community.