Diplomático wanted to create opportunities for At-Home consumption and provide consumers an extra opportunity to engage with the brand in their own space. Colangelo & Partners was tasked to come up with a concept that integrated drinking at home, education and social media.
Colangelo & Partners developed “At-Home with Diplomático,” a signature event geared toward celebrating the special moments in a person’s life with cocktails and education. The target audience for the concept are super-fans of the rum in key markets. Colangelo & Partners designed the campaign, including a Google document where entrants filled out why they deserved to win an “At-Home” party led by a company Brand Ambassador. Colangelo & Partners also developed videos at the events, which were hosted on social media as another way to entice consumers to enter.
Currently Diplomatico hosts 2 parties/month in key markets for the brand. Every month we receive hundreds of entries from consumers who want to celebrate life’s special events with Diplomático.